Cookie Notice
Last Updated: 10 September 2025
This Cookie Notice explains how MatchBook LLC (“MatchBook,” “we,” “us,” or “our”) uses cookies and similar technologies on our Website. It should be read together with our Privacy Policy.
By continuing to browse or use our Website, you agree that we can store and access cookies and similar technologies as described in this notice.
What Are Cookies?
Cookies are small text files placed on your device that help us recognize you, remember your preferences, and improve your experience. Cookies may be set by us (“first-party cookies”) or by third parties that provide services to us (“third-party cookies”).
We also use other technologies such as web beacons, clear gifs, pixel tags, and single-pixel gifs that work with cookies to help us count visitors, measure engagement, and verify system integrity.
Types of Cookies We Use
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Strictly Necessary Cookies
Required for the operation of our Website. They enable core functions such as account login, secure transactions, and fraud prevention.
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Functional Cookies
Allow our Website to remember your preferences (such as language or region) and provide enhanced, personalized features.
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Analytics and Performance Cookies
Collect information about how visitors use our Website (e.g., which pages are visited most often, errors encountered). We use this information to improve performance and understand usage.
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Advertising and Targeting Cookies
Record your visits to our Website, pages viewed, and links followed. We use this information to deliver relevant advertising and may share it with third parties for the same purpose.
Cookie Table
| Cookie Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| session_id | MatchBook | Strictly Necessary | Session | Maintains your session when logged into your account; required for security and authentication. |
| csrf_token | MatchBook | Strictly Necessary | Session | Protects against cross-site request forgery (CSRF) attacks. |
| remember_me | MatchBook | Functional | 30 days | Remembers your login credentials to simplify repeat access. |
| _ga | Google Analytics | Analytics | 2 years | Tracks Website usage and performance metrics (e.g., pages visited, session duration). |
| _gid | Google Analytics | Analytics | 24 hours | Distinguishes unique users for analytics tracking. |
| _gat | Google Analytics | Analytics | 1 minute | Limits the rate of requests sent to Google Analytics servers. |
| Fr | Meta (Facebook) | Advertising | 3 months | Delivers targeted ads, measures ad performance, and improves relevance. |
| IDE | Google Ads (DoubleClick) | Advertising | 1 year | Provides interest-based advertising and measures ad campaign effectiveness. |
| ad_id | Your Ad Partner | Advertising | Varies | Identifies and tracks ad engagement to deliver personalized marketing. |
Behavioral Tracking
We may use cookies and similar technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
For information about how you can opt out of behavioral tracking on this Website and how we respond to web browser signals (such as “Do Not Track”), please see our Do Not Track Disclosure.
Managing Cookies
You can control or disable cookies through your browser settings. Please note that if you disable cookies, some parts of our Website may become inaccessible or not function properly.
For more information on how to manage cookies, please visit the help pages of your browser:
Updates to This Cookie Notice
We may update this Cookie Notice from time to time to reflect changes in technology, law, or our practices. When we do, we will post the updated version on this page with a revised “Last Updated” date.